Shorts tab
Collections and media.
One tab, two feeds. Collections are the shelves; Media is the reels and photo posts that bring them to life.
- 1Trending, New, For You
Three collection feeds, plus server-side search across every public collection by name, hashtag or owner.
- 2Reels and photo posts
Vertical, snap-scrolling media with up to five photos or a 60-second video. Videos are transcoded to play on every phone.
- 3Play ring
A collection with tagged media shows a play button. Rainbow means unwatched; grey means you've seen it all. Play scopes the feed to that collection and drops you back when you're done.
- 4Comments with replies
Instagram-style single-level threads with @mentions, reply notifications and owner moderation.
Collections
A shelf you'd actually show someone.
The core of Shelfie. Individual or group, as structured as you want.
- 1Sections and dividers
Split a collection into named sections. Drag products between them; the layout persists.
- 2Hashtags that colour themselves
Type #skincare and it gets a stable pop colour everywhere it appears. Product tags and 'best for' tags share one field.
- 3Privacy that means it
Public, Followers or Only me, enforced in the database, not just the UI. Group collections are Members only by default.
- 4Cover cropper and preview
Pan and pinch to a 3:2 cover. Preview the feed card and the full page before you publish.
- 5Likes, saves, comments
Collections have their own counters, live-updated. Save someone's shelf to find it later.
Products tab
A living catalogue, priced in CAD.
Browse, search, track launches and request anything we're missing.
- 11,300+ products, 300+ brands, 290 categories
Searchable by name, brand or category, with a Recommended sort that falls back to what's popular this week.
- 2Featured and Coming Soon
Curated weekly. Tap the bell on a launch and get notified on release day. The release calendar shows the whole month.
- 3Brand pages and buy buttons
Every brand has a page. The buy button names the store ('Buy on Sephora'), so you always know where you're going.
- 4Request by link
Paste a store URL. Our sandboxed extractor reads the product name, brand, price and images, and an admin approves it, usually within a day.
- 5Reviews with reactions
Write a review, react with emoji, see what people with similar profiles think.
INCI tab
Ingredient lists, explained.
A rule-based analyzer that is fast, transparent and honest about uncertainty.
- 1Three modes
Paste a list, pick a product from the catalogue (1,000+ have ordered INCI), or compare two side by side.
- 2Functions and flags
Humectant, active, emollient, preservative, fragrance. Flags for common irritants and anything on your personal avoid list.
- 3Concentration bands
Derived from INCI ordering and the 1% line. Shown as ranges with a visible disclaimer, never as a fake decimal.
- 4Canonical names
Aqua / Water / Water-Aqua-Eau and Nylon-12 / Nylon 12 are matched as the same ingredient when comparing.
- 5History
Every analysis is saved and restorable. Delete any entry with a swipe.
Profile & personalisation
The app learns your shelf.
A beauty profile you fill in once, and a signature computed from what you actually collect.
- 1Onboarding quiz
Interests, goals, concerns, AM / PM, current routine (with an 'Other…' that only accepts real cosmetics terms), loved and avoided ingredients.
- 2Signature brand and ingredient
A weighting engine ranks the brands and ingredients across all your collections and shows your signature on your profile.
- 3Three themes and foldable layouts
Light, dark and Matcha. On a foldable, the tab bar moves to the rail and comments open beside the video.
- 4Avatars and presets
Upload, take a photo, or pick from an illustrated preset gallery.
- 5Delete from inside the app
Account deletion is a button, not an email. Notification and privacy preferences persist across devices.
Behind the scenes
Curation tools, in the same app.
Admins run Shelfie from Shelfie: no separate dashboard to leak, no second login to forget.
Product editor
Edit any product: up to 12 categories with a searchable taxonomy, INCI lists, prices, store links, images.
Launches & news
Curate Featured and Coming Soon slots, add launches with dates and regions, post beauty news that notifies everyone.
Request review queue
Approve, edit or reject user-submitted products with the extractor's confidence score alongside.
Try it
Socials tab
Chat, follow, invite.
Realtime messaging built for sharing products, not just text.
Create a group from search, rename it, add or remove people, leave. Typing indicators and read cursors included.
Share a collection, a reel or a product and it arrives as a tappable card with cover, title and counts.
Mute a chat for 1h, 8h, 24h or forever. Block someone and they disappear from your feeds. Every report is reviewed by a human.
Your username doubles as an invite code. See who joined because of you, follow back in one tap.
Delivered only when you're not already looking at the thread, and never from a muted chat.